- pron.  a place / studio for narrative and design experimentation.一處敘事設計實驗地

- n.  all the details about the linguistic world.
語言的集合
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VISUAL 視覺

OBUOK COFFEE
深圳-中國
Jan-24 In 2023, Obuok launched its first coffee experimentation project, returning to the essence of coffee and redefining niche, ultra-light roasting. Precision, accuracy, rationality, and experimentation form an orderly exploration of balancing visual art and product design, integrating it into daily life. 

Visual Works: Meatmountain Studio影像作品: 肉山
2023年，OBUOK推出首個咖啡實驗項目，回歸咖啡本質，重新定義小眾極淺烘焙。 「刻度-精確-理性-實驗」，構建了一場關於影像視覺與產品設計之間平衡且有序的探索，並將其融入日常生活。 CATEGORYBranding / Packaging
品牌視覺與包裝設計


sanhaotang 三好堂伦敦-英国 / 上海-中国
Dec-24sanhaotang established in 1817 as a tea apartment shop, the rebrand of sanhaotang as a platform to host global creators and craftsman to communicate, celebrate and engage. The main events are held in four seasons, leading with four distinguished themes underlines the worship of land, labour and connections. The events as a mini festival includes art installation and pavilion setup, performance art and live music, culinary and chef team residency, Chinese local beverage experiments and promotion. The key idea of the events are to discuss what’s the essence of chinese roots and how the domestication of the habits and lifestyles shapes the contemporary lifestyle in conversation of eastern and western. 

天時、地利、人和，此為「三好」。三好堂，為樊氏家族所創，時稙清嘉慶廿二年丁丑之歲（1817年）。商号始建，得扬州府許可，經營鹽、茶、藥材，商道西接運河，覆盖兩淮。

三好堂聚焦於舉辦順應時季的主題活動，圍繞土地、勞動與人民，包括藝術裝置、展館搭建與表演藝術。在倫敦「冬好」活動中，與策展團隊Studio Ma:ta，藝術家Béné Jakel、BAR LOTUS團隊共同聯合呈獻，推出三好堂·岩茶冬選產品：花香水仙、百瑞香及肉桂。
 CATEGORYBranding / Visual Identity / Curation
品牌視覺與活動策劃
chirimiri coffee · wine深圳-中國
Dec-23Chirimiri——Whispers of Nature in Spanish, is a pet-friendly lifestyle brand based in Shenzhen. The brand features coffee and natural wines, paired with locally sourced ingredients to craft innovative bar snacks. Chirimiri aims to offer a relaxed and engaging social space for the community. In our design, we use rounded, lively fonts and rough hand-drawn textures to create a casual and inviting visual experience. 

Chirimiri — 源於西班牙語 「自然的低語」之意，是一家位於深圳的寵物友好型生活方式品牌。品牌以咖啡和酒為特色，並結合當地食材打造創新的Gelato和佐酒小食，致力為社區提供一個輕鬆有趣的社交空間。在設計上，我們採用了圓潤活潑的字體和粗獷的手繪紋理元素，營造出隨性而親切的視覺體驗。
 CATEGORYBranding / Packaging
品牌視覺與包裝設計
BAR LOTUS
倫敦-英國
Jun–23Commissioned to design the website for BAR LOTUS' first overseas store in East London, we captured the unique atmosphere by blending the interior design with the brand's essence, selected the striking "Lotus Blue" as the theme color, and applied a gradual dusk effect, infusing the website with an air of mystery and allure.

受委託為BAR LOTUS位於東倫敦的第一家海外店鋪設計品牌網站。結合倫敦店鋪的獨特室內設計，延續品牌代表性的「青蓮藍」作為主題色，並運用漸變的黃昏效果，為網站增添神秘而富有魅力的氣息。
CATEGORYWebsite Design
網頁設計
barlotuslondon.com
umum objects
倫敦-英國
Nov–24Designed and built the platform with curator Dan Huang and Shutong Fan for their atelier - umum Objects, to showcase the unique craftsmanship and stories of Chinese artisans to clients in London and all over the world.

與策展人黃丹、樊澍同協作搭建umum工作室網站，旨在向倫敦和全球的客戶呈現中國工匠的獨特技藝和其背後的故事。
 CATEGORYWebsite Design
網頁設計
umumobjects.com
Maritime Echoes: The Story of Stone
倫敦-英國
May-24 Organised by the Cultural Section, Chinese Embassy in the UK, ‘Quanzhou Pavilion, China” presents an exhibition—"Maritime Echoes: The Story of Stone” for London Craft Week at gallery@oxo, Oxo Tower Wharf. 

Presented by Gyrecraft, Chizi Space, Local Landscape
Curated by Xuemei Hong, Chuan Lu, Yitang Long 
Visual Direction by Hongming Studio
由中國駐英國大使館文化處主辦、中國泉州館呈現的展覽——《海絲迴響 · 石頭記》於倫敦手工藝週在泰晤士河畔的OXO gallery 展出。

聯合呈現：環流Gyrecraft / 赤子空间 / 在地文化
策展人：洪雪梅 / 盧川 / 龙藝塘
视觉指导：洪鳴工作室
CATEGORYExhibition Visual Identity
展覽視覺設計 
Multidisciplinary Performance Festival
Echo 2.0: Ripples
倫敦-英國
May-22The response to a sound that has been made, to events that have happened, are happening, and are about to happen. Through immersive performances, experimental theatre, and short films, this festival will respond, among the rest, to three main themes: femininity, the thin line between dream and reality, and the iteration of culture.

Architectural Association @aaschool
Interprofessional Studio[AAIS] 2021-22 @aais
Echo2.0 Ripples 為建築聯盟學院碩士班畢業聯合創作，以跨領域展演活動的形式依次展開，包括沉浸式表演、實驗性戲劇和短片。圍繞一系列主題：女性主義、夢境與現實，以及文化迭代，由此回應Echo1.0展覽中尚未發生、正在發生與即將發生的事件。
CATEGORYEvent Visual Identity 展演活动視覺設計
Haerfest伦敦-英国
Mar-25The name Haerfest originates from the Anglo-Saxon word "Haerfest," symbolizing the autumn harvest season, emphasizing the continuity of ancient agricultural traditions and grains. The brand is committed to preserving heirloom grain varieties and promoting sustainable, chemical-free farming methods. In the brand visual identity design, we focus on conveying the brand's historical background, sustainable agricultural philosophy, and responsibility towards modern consumers. Through a combination of modern and classical fonts, along with natural color tones inspired by the British countryside, we successfully created a visual identity that embodies both heritage and sustainability.

Haerfest源自盎格魯-撒克遜語中的“Haerfest”，象徵著秋季收穫的時節，強調古老的農業傳統和穀物延續。品牌致力於保存英國歷史悠久的遺傳穀物品種，並提倡無化學品的可持續耕作方法。

在品牌視覺識別設計中，我們專注於傳遞品牌的歷史背景、可持續農業理念及對現代消費群體的責任感。通過設計融合現代與古典元素的字體選擇，以及富有英國田園特色的自然色調，打造出一個具有傳承精神與可持續性的視覺形象。
 CATEGORYBranding  / Visual Identity
品牌視覺與識別設計
foru Boutique Flowershop
大連，中國
Apr-22Commissioned by Curator Client, we designed a floral shop named “foru” as an engagement gift for his flower-loving partner. Inspired by classic colors and her love for tulips, we shaped the flower into the visual centerpiece, aiming to convey an unmatched sense of romance. 

Creative Direction: Xie Ye
Interior: OTTO DESIGN
受策展人客戶委託，設計一家名為“foru”的花店，作為贈予其鍾愛鮮花的伴侶的訂婚禮。結合女主人對鬱金香的偏愛，我們將花的枝葉線條作為主視覺，搭配經典紅色花系，旨在傳遞出一份量身訂製的浪漫。 CATEGORYBranding
品牌設計
Multidisciplinary Performance Festival 
Echo 1.0
倫敦-英國
Mar-22 ECHO is a multidisciplinary performance festival featuring 37 sections by the AA Interprofessional Studio 2021-2022. A response to humanity’s relationship with the world, each other, and ourselves. 

Architectural Association @aaschool
Interprofessional Studio ( AAIS ) 2021-22 @aais
ECHO 1.0 是一個跨領域表演藝術節，展覽地點位於倫敦擁有200年歷史的傢俱店 Heal’s。由建築聯盟學院展演與空間設計碩士班 21-22 屆聯合呈現，共包括 37 個獨立小節，主題涵蓋他者與自身的關係、人類文明與世界等 CATEGORYEvents Visual Identity 
展演活动視覺設計